Find Job or Recruit Staff: 093 682 682 | 078 868 848 | info@pp-hr.com | Recruitment Service

Marketing


Contents

  • 1Definition
  • 2The marketing concept
  • 3Marketing orientations
    • 3.1Product orientation
    • 3.2Sales orientation
    • 3.3Production orientation
    • 3.4Marketing orientation
      • 3.4.1Customer orientation
      • 3.4.2Organizational orientation
      • 3.4.3Mutually beneficial exchange
  • 4The Four Ps
  • 5The marketing environment
    • 5.1The macro-environment
    • 5.2The micro-environment
  • 6Marketing research
    • 6.1The Marketing Research Process
  • 7Market segmentation
    • 7.1The purposes of market segmentation
    • 7.2Overview of segmentation process
      • 7.2.1Segment
      • 7.2.2Target
      • 7.2.3Position
  • 8Marketing communications
    • 8.1Personal sales
    • 8.2Sales promotion
    • 8.3Public Relations
    • 8.4Publicity
    • 8.5Advertising
    • 8.6Marketing communications “mix”
  • 9Marketing Planning
    • 9.1Marketing Planning Process
    • 9.2Levels of marketing objectives within an organization
      • 9.2.1Corporate
      • 9.2.2Strategic business unit
      • 9.2.3Functional
  • 10Product Life Cycle
    • 10.1Introduction
    • 10.2Growth
    • 10.3Maturity
    • 10.4Decline
  • 11Customer focus
  • 12Product focus
  • 13See also
    • 13.1Types of marketing

Source: Wikipedia

Find Jobs Here !

Phnom Penh HR Service

1. Recruitment Service
2. Cambodia Tax Consulting
3. Accounting Service & System
4. Outsourcing Service
5. Internal Auditing Service
6. HR Consulting
7. Practical Job Training
Services by ACCA | CPA,Tax Agent
Diploma in Cambodia Tax,and MBA
**Contact Us Via 093 682 682
078 868 848| info@pp-hr.com
SHARE