Contents
- 1Definition
- 2The marketing concept
- 3Marketing orientations
- 3.1Product orientation
- 3.2Sales orientation
- 3.3Production orientation
- 3.4Marketing orientation
- 3.4.1Customer orientation
- 3.4.2Organizational orientation
- 3.4.3Mutually beneficial exchange
- 4The Four Ps
- 5The marketing environment
- 5.1The macro-environment
- 5.2The micro-environment
- 6Marketing research
- 6.1The Marketing Research Process
- 7Market segmentation
- 7.1The purposes of market segmentation
- 7.2Overview of segmentation process
- 7.2.1Segment
- 7.2.2Target
- 7.2.3Position
- 8Marketing communications
- 8.1Personal sales
- 8.2Sales promotion
- 8.3Public Relations
- 8.4Publicity
- 8.5Advertising
- 8.6Marketing communications “mix”
- 9Marketing Planning
- 9.1Marketing Planning Process
- 9.2Levels of marketing objectives within an organization
- 9.2.1Corporate
- 9.2.2Strategic business unit
- 9.2.3Functional
- 10Product Life Cycle
- 10.1Introduction
- 10.2Growth
- 10.3Maturity
- 10.4Decline
- 11Customer focus
- 12Product focus
- 13See also
- 13.1Types of marketing
Source: Wikipedia